Elevating Interactivity

This digital projection gesture based Linear experience is the foundation of this self service wine by the glass bar in the Time Warner Building @ Columbus Circle in New York. Visitors load a smart card with money which enables them to pay for a glass of wine which is automatically dispensed without a waiter or waitress. The bar surface in the center of the space serves as the interactive menu which allows patrons to explorer the different wines which are available within refrigerated cases along the walls. This digital experience provides basic wine list information, description, price, region, etc as well as map to indicate which refrigerated case is housing the wine.

Once your selection is made you walk to the case and insert your smart card which pays for the wine. Within seconds your wine is automatically poured from the corresponding spout into your glass similar to your water dispenser on your refrigerator. I love the self service process of browse, select, pay and pour without any human intervention. This leaves plenty of time for chatting with friends and family.