This Participatory/Contributory activity within the communications exhibition at the Liberty Science Center www.lsc.org does a nice job of keeping the interaction simple while delivering an engaging experience. From the hardware used and related wear and tear you can tell this is not a new interactive installation but it’s well done. Visitors step inside a green screen booth
where they [...]
The holiday season is an active time for interactive marketing and advertising. Here is a popular viral micro site which made its way around the mom community via email. Mothers are creating customized messages from Santa to their children that are very accurate to what the child is asking and preparing for Christmas. It’s a [...]
Since it’s Christmas day, I figured I would blog about one of my favorite interactive campaigns of the season. It’s been a big viral hit, so you’ve probably seen it. I guess it’s the Elf Yourself of 2008. (I would link to our previous blog post here, but that reference pre-dates this blog – it [...]
Generally the clever use of interactive technologies by a brand serves predominantly a marketing function – increase the level of engagement that your customers have with your brand. But sometimes it can provide an operational efficency function as well. Think of airline ticket check-in kiosks. When you can implement technologies that both increase your sales [...]
This clothing LED system creates an Observation experience that incorporates humans as the canvas for the content. Each piece of clothing runs via a small battery powered USB drive that is connected to a flexible substrate material which is woven into the fabric. The LED can display various playlists of text and animations which can [...]
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