Monthly Archives: January 2009

Kraft iPhone app achieves marketing utility

January 29, 2009 – 4:52 PM

One of the things we push a lot here in this blog and to our clients is the need for interactive experiences to provide real utility to the people who use it. When that can be acheived, brands can weave in all manner of marketing messages and they will be not only tolerated but welcomed. [...]

By josiah // Posted in Participatory, Pervasive // Comments (0)

The Science of Survival Traveling Exhibition

January 26, 2009 – 1:35 PM

This UK based traveling exhibition called The Science of Survival focuses on life in 2050 and how the environment and our natural resources will be less abundant in the future, compared to today. This includes drinking water, food and energy. A goal of this exhibit is to provoke thought and encourage visitors to understand the different [...]

By eric // Posted in Collective, Participatory // Comments (0)

Order a Subway Sandwich via Text Message

January 22, 2009 – 3:49 PM

In another example of using pervasive mobile technologies (in this case SMS) to make simple tasks easier for customers, Subway has rolled out a great new program here in New York.

The process starts at the Subway Now website, where customers register and can save their preferences, including credit card info if they want to skip [...]

By josiah // Posted in Pervasive // Comments (0)

Alton Towers: Your Day RFID video capture system

January 19, 2009 – 2:49 PM

 
The UK theme park, Alton Towers has a premium serviced called Your Day www.yourday.biz that allows visitors to purchase an RFID wrist band transmitter  that is used to identify themselves throughout the park. When a visitor joins a ride an RFID antennae which reads their wrist band signal captures their unique identifier communicating with a database. [...]

By eric // Posted in Pervasive // Comments (1)

Dentyne and Social Network Commentary

January 15, 2009 – 4:39 AM

If you’re like me and commute to work on a subway in NYC, you’ve seen the Dentyne “Make Face Time” ad campaign. They recently created TV spot versions of them as well. It’s tough to miss on the E-train, where I seem to run into it on every car I enter. The gist of the campaign’s [...]

By eric // Posted in Observation // Comments (0)