These interactive movie posters have been placed into train stations in Sao Paulo to promote the opening of the Twilight movie in Brazil. As you can see from the video, they are fairly rich in content and the interface has been well designed. The lessons of hugely successful touch platforms like the iPhone are clearly being internalized and extended.
An interesting twist to the functionality is that the interactive systems could send information to users phones via bluetooth. That’s pretty engaging. In my opinion, out-of-home advertising is going to continue moving further in this direction.
Thanks to ViaComIT for this item.
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