Monthly Archives: April 2009

Special Agent OSO’s Text to Call

April 22, 2009 – 5:21 PM

I have young children who obviously have access to a lot of digital interactivity so I find it interesting to see what connects with them. My 4 year old (Lucas) always notices a dot com address and asks to go to the website when we get to a computer and my 2 year old (Marcus) [...]

By eric // Posted in Participatory // Comments (0)

Springboard Interactive Shopping Cart

April 13, 2009 – 9:50 AM

Obviously you don’t have to be Nostradamus to predict that emerging interactive technologies like touch and mobile are going to eventually revolutionize the in-store shopping experience just like the Internet revolutionized catalog shopping. The ability to have more information and more utilitarian functionality at the ready while you are shopping is clearly a value proposition [...]

By josiah // Posted in Linear, Participatory // Comments (0)

Cadbury’s Interactive Out of Home Interactive

April 5, 2009 – 4:10 PM

Digital Out of Home (DOH) and Interactive Out of Home (IOH) is a fast growing advertising segment that allows traditional Out of Home (OOH) installations to become more engaging through the use of interactive touch screens and dynamic digital displays.  This is a simple and effective example of how to convert a passive Observation based [...]

By eric // Posted in Observation, Participatory // Comments (1)

Hotel 626

April 2, 2009 – 9:31 AM

We tend to concentrate a lot on physical installation projects on this blog, but every so often a web project warrants a nod as well. Such is the case with Hotel 626. I’ve been wanting to write it up ever since it was a SOTM on theFWA (always a great resource for website innovation)  back [...]

By josiah // Posted in Immersive, Participatory // Comments (0)