Elevating Interactivity

Mother’s Day is an opportunity to express your love and respect for the mothers in your life. This participatory website experience allows people to share their appreciation through the creation of a personalized video news clip that announces Mother of the Year. Watch this . The application allows you to “Make your favorite Mom(s) a star” by entering their name which becomes content for the news video.

By using dynamic Flash video overlays, the mother’s name is intelligently sprinkled throughout the piece to provide a convincing personal touch. The fictitious segment served from fictitious news website are either originally produced or edited out of context (President Obama) allowing them to be slightly vague  so they can work for every mother. There is a real element of humor in the original footage that reminds me of Weekend Update on SNL. Making fun of 52 hour work days and lack of showering makes this experience a 10 out of 10 for authenticity.  The sponsor who paid for the campaign, MomsRising.org is a perfect fit for this type of viral interactive that brings awareness to their cause and brand.