We’ve written in this space about numerous multitouch table and wall experiences. While that’s not the only type of interactive experience we are interested in, it’s certainly a technology that we’re excited about and that we see enormous potential for. As time goes by the evidence in support of our belief that these types of experiences are becoming increasingly relevant in the DOOH landscape seems to mount.
Earlier this year medical technology giant Medtronic rolled out a trade show environment featuring both. Their booth contained a 20′ wall as well as four 40″ touch tables. That’s a lot of multitouch. The show was for health professionals, and Medtronic’s booth certainly allowed for a lot of throughput for those professionals to use these multitouch surfaces.
The interactions on these devices can be seen in the video below. Fairly common stuff – moving stuff around with 2 finger gestures, a 2-player hockey game, and a navigable database of product information. Perhaps not the most inspired creative, but large screens and novel form factor probably ensured that it was still a bit fun to use. I’m always happy to see more people being exposed to these types of experiences.
As these sorts of multitouch experiences proliferate, the novelty will wear off and the bar will need to be raised in terms of engagement and utility. That will engender a lot more creative content and interactions and probably whole new interaction models that we haven’t even dreamed of yet.
RSS Feed
Email