In September, I had the opportunity to see James Powderly and Zach Lieberman present their work in progress, The EyeWriter at the 2009 Gadgetoff. The EyeWriter is an inexpensive open-source eye tracking headset and software created by members of Graffiti Research Lab and the team behind openFrameworks.
The EyeWriter was created to enable graffiti artist Tony [...]
The Fun Theory is an experiential marketing campaign produced by VW to help make the connection between the importance of fun in everyday life and how fun can be a transformative power for improvement. This translates well for VW since they have long established themselves as the ambassadors of driving fun, an everyday task easily [...]
I recently came across an interesting interactive retail experience in The Netherlands from Miele called the Miele Inspirience Center (I’ll withhold comment on the pun.) Miele manufactures and sells a wide variety of residential appliances and commercial equipment.
Because they are a high-end durable goods maker, the purchase decision for their products is a fairly reasoned [...]
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