Monthly Archives: March 2010

Christie Microtiles Field Trip

March 26, 2010 – 8:18 PM

I recently had the opportunity to take a field trip down to Christie to see MicroTiles in action.  MicroTiles are 12″ (height) by 16″ (width) by 10″ (depth) units that include a projector using rear projection. Their native resolution is 720 x 540 pixels per tile. They can easily be stacked together in different configurations [...]

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Audi’s Digital Showroom

March 26, 2010 – 2:32 PM

Audi’s new digital showroom is a small but important step forward for automotive retail.  I’ve worked with several brands over the years in auto show environments where car companies invest millions in elaborate, teched out “booths” but at the end of the day they have a hard time realizing a measurable ROI on their investment. [...]

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Lego Store: Digital Box

March 17, 2010 – 5:49 PM

The Lego store has a fun and inspirational digital station that allows customers (mom and kids) to visualize the end result of a Lego environment. The Digital Box uses augmented reality technology to visually recognize the box art through a webcam, bringing to life the toy as an animation rendered on top of box within [...]

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FreshDirect iPhone App

March 3, 2010 – 8:02 PM

Popular NY grocery delivery service, FreshDirect, recently launched their long-anticipated iPhone app with the help of Schematic. Alex Rainert shared some great insights about the design process on his blog, everydayUX.  Chris Bray, Director of Technology at Schematic, has a great summary of the project as well. There is also a Wall Street Journal’s article [...]

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