Monthly Archives: June 2010

Schematic Touch Wall Demo

June 25, 2010 – 4:18 AM

Every week day at 3:10 PM, Trevor Kaufman gives a demo of the Schematic Touch Wall. The demo features concepts for how our clients, like Dell and Nokia, could use a giant multitouch display to highlight product information and features. Our sister agency at Bridge Worldwide also demo interactive touch wall concepts for Charmin and [...]

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Toyota iQ Font Wins Grand Prix at Cannes Lions

June 25, 2010 – 4:15 AM

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
The Toyota iQ font project won the Design Grand Prix at Cannes Lions 2010. I love the project because it takes an event and spawns from it a video, a software project, a downloadable font, etc… The other thing that I [...]

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Improv Everywhere Strikes Cannes Lions 2010

June 23, 2010 – 7:56 AM

Charlie Todd from Improv Everywhere followed up his session, Chaos And Joy In Cannes, by creating the most exclusive party at Cannes outside the steps to the Palais. You may know Improve Everywhere from such previous hijinks as the No Pants Subway Ride and Who You Gonna Call, where they brought the famous NY Public [...]

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Gatorade Replay

June 23, 2010 – 3:45 AM

Yesterday, I had the opportunity to attend the The Contagious Conversation session sponsored by Publicis & Contagious. They shared some great unconventional advertising campaigns from the last year. My favorite example was the Gatorade Replay campaign. The campaign began as a documentary project to get two high school football teams that had tied in a [...]

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Sneak Peek at Setup – Cannes Lions 2010

June 21, 2010 – 3:22 PM

Schematic Touch Wall Setup in Cannes – Part 2 from Michelle Kempner on Vimeo.
The new Schematic Touch Wall debuted at Cannes Lions 2010 yesterday. In addition to sharing the official video post below, I wanted to give people a glimpse into some of the behind-the-scenes effort that goes into putting together something like this. This [...]

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