iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
The Toyota iQ font project won the Design Grand Prix at Cannes Lions 2010. I love the project because it takes an event and spawns from it a video, a software project, a downloadable font, etc… The other thing that I think makes this project great is that they used true experts in their fields for each component. The driving was done by professional race car driver Stef van Campenhoudt, the font was designed by typographers Pierre & Damien, and the software was developed by openFrameworks co-founder Zachary Lieberman.
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