Old Spice took the web by storm this week with their series of short videos where the Old Spice guy, Isaiah Mustafa, answers questions from various social networks such as Twitter. ReadWriteWeb has written an explanation of how Weiden+Kennedy and Old Spice managed to create such a successful campaign in just a matter of a few days. According to the article, the key differentiator to this campaign has been close collaboration between technical and social media experts with the creative team. The videos clearly exhibit web savvy with the Old Spice guy addressing Anonymous in a video for 4Chan above.
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