Author Archives: eric

HP’s Wall of Touch

February 28, 2010 – 6:31 PM

As I reviewed this debut of HP’s “wall of touch” I felt conflicted, a mix of happy and sad emotions. On one hand, I’m glad to see a large technology company investing in the development of publically available DOOH interactive walls because I feel they are an excellent medium for collaborative interactions. That is the [...]

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Stop & Shop: Scan It!

January 27, 2010 – 9:19 AM

I was in a meeting the other day and I found myself talking about my local grocery store’s shopping experience as one of the most innovative digital out of home examples related to food shopping. Scan It! is an in store shopping revolution that has changed how you find, select, bag and pay for your [...]

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VW’s Piano Staircase -The Fun Theory

December 23, 2009 – 1:00 PM

The Fun Theory is an experiential marketing campaign produced by VW to help make the connection between the importance of fun in everyday life and how fun can be a transformative power for improvement.   This translates well for VW since they have long established themselves as the ambassadors of driving fun, an everyday task easily [...]

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The Civic Project: Musical Road

November 9, 2009 – 11:15 PM

DOOH experiences are often digital by definition but we have always appreciated analog types of interactive experiences that cause us to think about creative ways to express a story without screens and code.  This Honda Civic commercial has been airing for sometime but I reconnected with it recently because of another musical IOOH experience that [...]

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Hard Rock Cafe Las Vegas Touch Experiences

October 28, 2009 – 2:55 PM

The Hard Rock Café in Las Vegas is huge – 42,000 square feet with over 900 seats. It’s totally over the top and fits right in with all that Vegas offers.  The thing most interesting about this flagship Café is its use of interactive touch-based activities to entertain their patrons. Hard Rock decided to leverage [...]

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