Author Archives: eric

Audi’s Digital Showroom

March 26, 2010 – 2:32 PM

Audi’s new digital showroom is a small but important step forward for automotive retail.  I’ve worked with several brands over the years in auto show environments where car companies invest millions in elaborate, teched out “booths” but at the end of the day they have a hard time realizing a measurable ROI on their investment. [...]

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Lego Store: Digital Box

March 17, 2010 – 5:49 PM

The Lego store has a fun and inspirational digital station that allows customers (mom and kids) to visualize the end result of a Lego environment. The Digital Box uses augmented reality technology to visually recognize the box art through a webcam, bringing to life the toy as an animation rendered on top of box within [...]

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HP’s Wall of Touch

February 28, 2010 – 6:31 PM

As I reviewed this debut of HP’s “wall of touch” I felt conflicted, a mix of happy and sad emotions. On one hand, I’m glad to see a large technology company investing in the development of publically available DOOH interactive walls because I feel they are an excellent medium for collaborative interactions. That is the [...]

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Stop & Shop: Scan It!

January 27, 2010 – 9:19 AM

I was in a meeting the other day and I found myself talking about my local grocery store’s shopping experience as one of the most innovative digital out of home examples related to food shopping. Scan It! is an in store shopping revolution that has changed how you find, select, bag and pay for your [...]

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VW’s Piano Staircase -The Fun Theory

December 23, 2009 – 1:00 PM

The Fun Theory is an experiential marketing campaign produced by VW to help make the connection between the importance of fun in everyday life and how fun can be a transformative power for improvement.   This translates well for VW since they have long established themselves as the ambassadors of driving fun, an everyday task easily [...]

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