Author Archives: eric

The Civic Project: Musical Road

November 9, 2009 – 11:15 PM

DOOH experiences are often digital by definition but we have always appreciated analog types of interactive experiences that cause us to think about creative ways to express a story without screens and code.  This Honda Civic commercial has been airing for sometime but I reconnected with it recently because of another musical IOOH experience that [...]

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Hard Rock Cafe Las Vegas Touch Experiences

October 28, 2009 – 2:55 PM

The Hard Rock Café in Las Vegas is huge – 42,000 square feet with over 900 seats. It’s totally over the top and fits right in with all that Vegas offers.  The thing most interesting about this flagship Café is its use of interactive touch-based activities to entertain their patrons. Hard Rock decided to leverage [...]

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Sniff – an Interactive Window Experience

October 22, 2009 – 3:42 PM

Sniff is an on-the-street in-window IOOH experience that does a nice job of engaging the visitor in a playful and entertaining way.

When walking on the sidewalk, passersby will notice a cute (because of its behavior more than its looks) 3D dog avatar that clearly wants some attention. This dog is looking for a few minutes [...]

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Coraline Interactive Window

June 15, 2009 – 4:35 PM

This Digital Out of Home (DOOH) interactive experience was created in conjunction with the motion picture release of Coraline http://www.coraline.com. The  movie revolves around a girl who discovers an imaginary/parallel world from within the walls of her home. It’s definitely a creative idea that warrants a creative marketing approaching.  The DOOH experience takes place on the sidewalk [...]

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Microsoft Project Natal

June 8, 2009 – 5:56 PM

This newly revealed Xbox 360 interface device called Project Natal is a major step forward for consumer electronics as well as a huge asset for commercial deployments of interactive exhibits and digital out of home experiences. The technology (software and hardware in the form of a black sensor bar) promises to allow full body gesture navigation [...]

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