Author Archives: michelle

This Week in Client-Side – 9/3 Edition

September 3, 2010 – 2:47 PM

At Schematic, we spend a lot of time keeping abreast of developments in a constantly developing and evolving technology space. We have different internal experts send out digests about happenings from the week before in order to help keep everyone up-to-date. Since we already spend the time putting these lists together, we decided to start [...]

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Social Media Tracking Tools from BuzzFeed

September 3, 2010 – 1:12 PM

Social media are getting new and improved tools thanks to BuzzFeed opening up access to their viral dashboard. According to an email interview with BuzzFeed founder Jonah Peretti on Gigaom.com, BuzzFeed already uses the dashboard to track Viacom, GE and Intel’s viral advertising campaigns. The dashboard differentiates between “seed views” and “viral views” that originate [...]

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HTML5 Music Video by Arcade Fire and Google

August 30, 2010 – 2:33 PM

Google launched an online collaboration today with Arcade Fire consisting of a music video made using Google street view and satellite imagery put to the music of Arcade Fire’s “We Used to Wait” using HTML5 coding tricks. Google is calling it “The Chrome Experience” showcasing their web browser’s excellent HTML5 support. The project uses the [...]

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It is the Collaboration, Silly – Old Spice Success Explained

July 16, 2010 – 3:32 PM

Old Spice took the web by storm this week with their series of short videos where the Old Spice guy, Isaiah Mustafa, answers questions from various social networks such as Twitter. ReadWriteWeb has written an explanation of how  Weiden+Kennedy and Old Spice managed to create such a successful campaign in just a matter of a [...]

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Senior Art Director Wins iPad Design Contest

July 7, 2010 – 5:47 PM

When Apple releases a new product, you can find many Schematic employees in line at the Apple store to be among the first to have it. Tony Aguero, a Senior Art Director in our Costa Rica office, went a different route. He submitted his design “My iPad Talks!” to an iPod skin contest from Infectious. [...]

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