Category Archives: Collective

All Blacks UGC Photosynth

August 3, 2009 – 6:09 PM

Adidas and the All Blacks are at it again, pushing the technology envelope. Last year they did a great campaign called Adi Thread where they used nanotechnology to etch fans’ names onto a the stitching in the captain of the team’s jersey. This time they are tapping the rugby team’s fans again for a campaign [...]

By josiah | Also posted in Observation | Tagged , , , , | Comments (0)

Emotional Local News in LA

July 30, 2009 – 3:22 AM

NBC Los Angeles has implemented some interesting new features on their website. At root NBC is bringing local readers into the process of parsing the local news. This is a nod to the increasing power of the news consumer due to online tools and social networks, and the resultant shift in the balance of power [...]

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Windows 7 Multitouch

March 30, 2009 – 12:52 AM

As many of you have surely heard, Microsoft’s new operating system, scheduled to replace Vista in 2010, is called Windows 7. Most interestingly to us, it offers multitouch capabilities built into the OS. This is very exciting news to interactive agencies like Operand who have been working in the single touch world for years using [...]

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Perceptive Pixel Multitouch

March 28, 2009 – 3:27 AM

This month we’ve been posting a lot about multitouch table technologies and providers. No discussion of multitouch computing would really be complete without mentioning the work of Jeff Han. A computer science professor at NYU, Han has been a leading proponent of multitouch computing for years. Back in February 2006, he gave a groundbreaking demo [...]

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NYC Visitor Center Touch Table Experience

March 25, 2009 – 10:28 PM

Anyone who lives in New York City (as I do) cannot have failed to notice that the city has been pushing a fairly extensive and well executed campaign to bolster tourism. A lot of this publicity has been centered around a serious of “Ask The Locals” advertisements and the “NYCgo” branding, with its nicely executed [...]

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