Category Archives: Linear

It is the Collaboration, Silly – Old Spice Success Explained

July 16, 2010 – 3:32 PM

Old Spice took the web by storm this week with their series of short videos where the Old Spice guy, Isaiah Mustafa, answers questions from various social networks such as Twitter. ReadWriteWeb has written an explanation of how  Weiden+Kennedy and Old Spice managed to create such a successful campaign in just a matter of a [...]

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Senior Art Director Wins iPad Design Contest

July 7, 2010 – 5:47 PM

When Apple releases a new product, you can find many Schematic employees in line at the Apple store to be among the first to have it. Tony Aguero, a Senior Art Director in our Costa Rica office, went a different route. He submitted his design “My iPad Talks!” to an iPod skin contest from Infectious. [...]

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Schematic Touch Wall Demo

June 25, 2010 – 4:18 AM

Every week day at 3:10 PM, Trevor Kaufman gives a demo of the Schematic Touch Wall. The demo features concepts for how our clients, like Dell and Nokia, could use a giant multitouch display to highlight product information and features. Our sister agency at Bridge Worldwide also demo interactive touch wall concepts for Charmin and [...]

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Toyota iQ Font Wins Grand Prix at Cannes Lions

June 25, 2010 – 4:15 AM

iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
The Toyota iQ font project won the Design Grand Prix at Cannes Lions 2010. I love the project because it takes an event and spawns from it a video, a software project, a downloadable font, etc… The other thing that I [...]

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Improv Everywhere Strikes Cannes Lions 2010

June 23, 2010 – 7:56 AM

Charlie Todd from Improv Everywhere followed up his session, Chaos And Joy In Cannes, by creating the most exclusive party at Cannes outside the steps to the Palais. You may know Improve Everywhere from such previous hijinks as the No Pants Subway Ride and Who You Gonna Call, where they brought the famous NY Public [...]

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