Category Archives: Observation

Soft Circuit Workshop at Schematic

January 14, 2010 – 10:01 PM

For a fun diversion, the Schematic New York technology department invited Becky Stern to the office to give a soft circuits workshop.  Becky works as associate editor for MAKE and CRAFT magazines and the pop-up NYC Gizmodo Gallery recently featured her TV-B-Gone Hoodie.
While companies like Philips are making high tech LED fabrics like Lumalive, the [...]

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iPhone Costumes

October 31, 2009 – 5:39 PM

Happy Halloween. Last year I dressed up as an iPhone, which was not exactly the most inspired costume idea ever, but it seemed fitting given my line of work. It was not a ton of effort – a couple of hours and a pack of iron-on inkjet shirt transfers – and it generated some laughs, [...]

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All Blacks UGC Photosynth

August 3, 2009 – 6:09 PM

Adidas and the All Blacks are at it again, pushing the technology envelope. Last year they did a great campaign called Adi Thread where they used nanotechnology to etch fans’ names onto a the stitching in the captain of the team’s jersey. This time they are tapping the rugby team’s fans again for a campaign [...]

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Boone Oakley all-video website

July 2, 2009 – 7:57 PM

Last summer I wrote here about the then-fairly-new feature of video annotations on YouTube. At the time, the Samsung “follow your instinct” campaign I talked about was the best example of what could be done with it, but that bar has been decidedly raised. June’s SOTM on theFWA is great little web site implemented completely [...]

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Proximity of Concave Scream

June 22, 2009 – 5:36 AM

Thanks to The FWA, I stumbled across an interesting website for a band I’d never heard of out of Singapore called Concave Scream.

It’s a pretty fun site to play around with. It’s basically a mathematical visualization, mapping a bunch of colored points, based on a selection of images of book covers. It’s very interactive, with [...]

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