Category Archives: Observation

Coraline Interactive Window

June 15, 2009 – 4:35 PM

This Digital Out of Home (DOOH) interactive experience was created in conjunction with the motion picture release of Coraline http://www.coraline.com. The  movie revolves around a girl who discovers an imaginary/parallel world from within the walls of her home. It’s definitely a creative idea that warrants a creative marketing approaching.  The DOOH experience takes place on the sidewalk [...]

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Virtual Mannequins

May 2, 2009 – 9:00 AM

It seems that 3M has been making the rounds of some trade shows in Europe with a Virtual Mannequin product that they are pushing for retail environments.  

Basically it’s a pre-recorded video of someone delivering a brand message that’s then rear projected onto an acrylic screen that’s been die-cut to the exact silhouette of the [...]

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Cadbury’s Interactive Out of Home Interactive

April 5, 2009 – 4:10 PM

Digital Out of Home (DOH) and Interactive Out of Home (IOH) is a fast growing advertising segment that allows traditional Out of Home (OOH) installations to become more engaging through the use of interactive touch screens and dynamic digital displays.  This is a simple and effective example of how to convert a passive Observation based [...]

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Electronic Paper used in Lancome Transit Campaign

February 26, 2009 – 3:56 PM

I’ve been wondering when electronic paper technology was going to become commercially viable enough to make inroads into the digital signage space. Looks like the answer is now.

According to BrandRepublic Asia, Lancome is using electronic paper as part of an OOH campaign in Tokyo introducing a new mascara product called Oscillation. The product’s innovation is [...]

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Virtual Flip-Boards

February 12, 2009 – 9:22 PM

I knew I couldn’t be the only one who appreciated the tactile and auditory sensibility of those old train station flip-boards signs. I’ve been aware for a while now that their function has been completely supplanted by newer technologies that do the same job better and cheaper. But there was always something nice about those [...]

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