This award-winning interactive experience brings a 21st century engagement layer to one of our national treasures. With over 50 touch screen activities, a pre/post and standalone web experience, a bookmarking feature called myLOC, an ARG type adventure game and a 16 foot interactive wall, this experience has interactivity turned up to 11.
At a fundamental level, most [...]
By eric
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Also posted in Immersive, Linear, Participatory
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Tagged ARG, artifacts, barcode, content, IR, myLOC, passport, Schematic, Silverlight, wall, website
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January 29, 2009 – 4:52 PM
One of the things we push a lot here in this blog and to our clients is the need for interactive experiences to provide real utility to the people who use it. When that can be acheived, brands can weave in all manner of marketing messages and they will be not only tolerated but welcomed. [...]
January 22, 2009 – 3:49 PM
In another example of using pervasive mobile technologies (in this case SMS) to make simple tasks easier for customers, Subway has rolled out a great new program here in New York.
The process starts at the Subway Now website, where customers register and can save their preferences, including credit card info if they want to skip [...]
January 19, 2009 – 2:49 PM
The UK theme park, Alton Towers has a premium serviced called Your Day www.yourday.biz that allows visitors to purchase an RFID wrist band transmitter that is used to identify themselves throughout the park. When a visitor joins a ride an RFID antennae which reads their wrist band signal captures their unique identifier communicating with a database. [...]
By eric
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Tagged Alton Towers, Facebook, memento, memorialize, outside, RFID, souvenir, theme park, UK, video capture, YourDay
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October 30, 2008 – 11:29 AM
At Operand we are passionate about digital interactivity but we often look to traditional analog interactive experiences for inspiration. One of the oldest and most classic interactive experiences is Halloween. This holiday embodies many of the interactive elements that make up a Pervasive experience with a high engagement value. So how is Halloween interactive? The [...]
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