Every week day at 3:10 PM, Trevor Kaufman gives a demo of the Schematic Touch Wall. The demo features concepts for how our clients, like Dell and Nokia, could use a giant multitouch display to highlight product information and features. Our sister agency at Bridge Worldwide also demo interactive touch wall concepts for Charmin and Bounty.
To make demoing the wall easier, our ace team of developers created an iPad application that acts as a remote control for the wall. Here you can see Marvin Varela, our Director of Microsoft Platforms Group, testing the iPad application.
The Toyota iQ font project won the Design Grand Prix at Cannes Lions 2010. I love the project because it takes an event and spawns from it a video, a software project, a downloadable font, etc… The other thing that I think makes this project great is that they used true experts in their fields for each component. The driving was done by professional race car driver Stef van Campenhoudt, the font was designed by typographers Pierre & Damien, and the software was developed by openFrameworks co-founder Zachary Lieberman.
Charlie Todd from Improv Everywhere followed up his session, Chaos And Joy In Cannes, by creating the most exclusive party at Cannes outside the steps to the Palais. You may know Improve Everywhere from such previous hijinks as the No Pants Subway Ride and Who You Gonna Call, where they brought the famous NY Public Library scene from Ghost Busters to life.
Yesterday, I had the opportunity to attend the The Contagious Conversation session sponsored by Publicis & Contagious. They shared some great unconventional advertising campaigns from the last year. My favorite example was the Gatorade Replay campaign. The campaign began as a documentary project to get two high school football teams that had tied in a major rivalry in 1993 to replay the game 15 years later. With the players now in their 30s, Gatorade spent 2 months training them for the rematch. Peyton and Eli Manning were on hand as honorary coaches. Due to the success of Replay, it is now a regular documentary series featuring “the greatest high school rivalries in the country.”
The new Schematic Touch Wall debuted at Cannes Lions 2010 yesterday. In addition to sharing the official video post below, I wanted to give people a glimpse into some of the behind-the-scenes effort that goes into putting together something like this. This time lapse video shows the process of just putting the IR lasers on the 12′ by 5′ wall.
There will be more behind-the-scenes and reporting from Cannes the rest of the week. For more information about the wall, check out the official video.
To make demoing the wall easier, our ace team of developers created an iPad application that acts as a remote control for the wall. Here you can see Marvin Varela, our Director of Microsoft Platforms Group, testing the iPad application.
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