Tag Archives: automotive

Audi’s Digital Showroom

Audi’s new digital showroom is a small but important step forward for automotive retail.  I’ve worked with several brands over the years in auto show environments where car companies invest millions in elaborate, teched out “booths” but at the end of the day they have a hard time realizing a measurable ROI on their investment. [...]

The Civic Project: Musical Road

DOOH experiences are often digital by definition but we have always appreciated analog types of interactive experiences that cause us to think about creative ways to express a story without screens and code.  This Honda Civic commercial has been airing for sometime but I reconnected with it recently because of another musical IOOH experience that [...]