Tag Archives: clothing

Soft Circuit Workshop at Schematic

January 14, 2010 – 10:01 PM

For a fun diversion, the Schematic New York technology department invited Becky Stern to the office to give a soft circuits workshop.  Becky works as associate editor for MAKE and CRAFT magazines and the pop-up NYC Gizmodo Gallery recently featured her TV-B-Gone Hoodie.
While companies like Philips are making high tech LED fabrics like Lumalive, the [...]

By michelle // Posted in Observation // Also tagged // Comments (0)

Nike Photo ID

November 3, 2008 – 3:44 PM

Nike created a Contributory mobile experience that taps into people’s creative visual side by encouraging them to take photos with their digital camera phones. Once you capture a photo that incorporates different colors of interest, texting it to Nike returns a personalized version of a Nike sneaker which includes the two primary colors from [...]

By eric // Posted in Contributory // Also tagged , , , , , // Comments (0)

Adidas’s Nano Technology All Blacks Campaign

October 14, 2008 – 12:24 PM

Adidas’s campaign called “Adi Thread” was a collaborative effort with the University of Canterbury to create a unique experience for the All Blacks professional rugby team fans to contribute to a special addition jersey for their captain. This Contributory experience is a great use of the emerging Nano technology capabilities. Fans logged onto a microsite [...]

By eric // Posted in Collective, Contributory // Also tagged , , , , , // Comments (0)

Polo’s QR Code Ad Campaign

October 6, 2008 – 8:25 AM

Operand has designed and produced mobile shopping experiences for clients using WAP, SMS, MMS, etc so seeing QR codes on Polo’s ads makes me proud of the progress we have made, it’s a great way of connecting print and out of home with ecommerce. Here’s the way it works, Step 1: A person viewing this [...]

By eric // Posted in Participatory // Also tagged , , , , , , , // Comments (0)