One of the things we push a lot here in this blog and to our clients is the need for interactive experiences to provide real utility to the people who use it. When that can be acheived, brands can weave in all manner of marketing messages and they will be not only tolerated but welcomed. [...]
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Previous Posts
- It is the Collaboration, Silly – Old Spice Success Explained
- Senior Art Director Wins iPad Design Contest
- Schematic Touch Wall Demo
- Toyota iQ Font Wins Grand Prix at Cannes Lions
- Improv Everywhere Strikes Cannes Lions 2010
- Gatorade Replay
- Sneak Peek at Setup – Cannes Lions 2010
- Minority Report UI In Real Life
- Next Battleground – Your Television
- A Concept for Improving Facebook’s Privacy Settings Interface
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