Tag Archives: Facebook

GE’s Smart Grid website with Augmented Reality

February 28, 2009 – 5:07 PM

This FWA website of the month is GE’s Smart Grid.  This is a fun and intelligent website that is 50% product marketing and 50% environmental stewardship. The experience is crafted similar to a linear touch screen experience where each “page” starts with a narrated vignette that leads into an interaction mode allowing users to further [...]

By eric // Posted in Immersive, Participatory // Also tagged , , , , , , , , , , // Comments (0)

Alton Towers: Your Day RFID video capture system

January 19, 2009 – 2:49 PM

 
The UK theme park, Alton Towers has a premium serviced called Your Day www.yourday.biz that allows visitors to purchase an RFID wrist band transmitter  that is used to identify themselves throughout the park. When a visitor joins a ride an RFID antennae which reads their wrist band signal captures their unique identifier communicating with a database. [...]

By eric // Posted in Pervasive // Also tagged , , , , , , , , , // Comments (1)

Who’s in the Doghouse this Christmas?

December 25, 2008 – 10:14 AM

Since it’s Christmas day, I figured I would blog about one of my favorite interactive campaigns of the season. It’s been a big viral hit, so you’ve probably seen it. I guess it’s the Elf Yourself of 2008. (I would link to our previous blog post here, but that reference pre-dates this blog – it [...]

By josiah // Posted in Contributory, Observation // Also tagged , , , , , , , , , , , , , , // Comments (0)