Tag Archives: microsite

Hotel 626

April 2, 2009 – 9:31 AM

We tend to concentrate a lot on physical installation projects on this blog, but every so often a web project warrants a nod as well. Such is the case with Hotel 626. I’ve been wanting to write it up ever since it was a SOTM on theFWA (always a great resource for website innovation)  back [...]

By josiah // Posted in Immersive, Participatory // Also tagged , , , , , , , , // Comments (0)

MSN’s Portable North Pole message from Santa Claus

December 25, 2008 – 2:23 PM

The holiday season is an active time for interactive marketing and advertising. Here is a popular viral micro site which made its way around the mom community via email. Mothers are creating customized messages from Santa to their children that are very accurate to what the child is asking and preparing for Christmas. It’s a [...]

By eric // Posted in Observation, Participatory // Also tagged , , , , // Comments (4)

Who’s in the Doghouse this Christmas?

December 25, 2008 – 10:14 AM

Since it’s Christmas day, I figured I would blog about one of my favorite interactive campaigns of the season. It’s been a big viral hit, so you’ve probably seen it. I guess it’s the Elf Yourself of 2008. (I would link to our previous blog post here, but that reference pre-dates this blog – it [...]

By josiah // Posted in Contributory, Observation // Also tagged , , , , , , , , , , , , , , // Comments (0)

Adidas’s Nano Technology All Blacks Campaign

October 14, 2008 – 12:24 PM

Adidas’s campaign called “Adi Thread” was a collaborative effort with the University of Canterbury to create a unique experience for the All Blacks professional rugby team fans to contribute to a special addition jersey for their captain. This Contributory experience is a great use of the emerging Nano technology capabilities. Fans logged onto a microsite [...]

By eric // Posted in Collective, Contributory // Also tagged , , , , , // Comments (0)

Paint That Shit Gold

May 15, 2008 – 10:53 AM

The microsite to promote Atmosphere’s new album Paint That Shit Gold is a fun interactive experience. You can basically grab a screen shot of any website and then tag it with virtual spray paint, markers, and stencils. When you finish you can email it yourself or a friend. While your doing all that you get [...]

By josiah // Posted in Contributory, Participatory // Also tagged // Comments (0)