February 20, 2008 – 2:10 PM
http://mytalkingstain.com/
This entertaining microsite was created by interactive agency Digitas as an online extension to support Tide’s TV ads which aired during the Super Bowl. This is a fresh implementation of a Contributory digital experience where website users can further immerse themselves within the brand message while creating a unique piece of media that is sharable. [...]
December 10, 2007 – 9:08 PM
http://www.beautifullengths.com
This microsite created to support the Pantene Beautiful Lengths campaign is a good example of a personal physical experience which becomes the foundation for social interaction. Here women join forces to grow their hair so they can donate their locks to help cancer victims who are in need due to the adverse effects of treatment. [...]
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