Tag Archives: music

HTML5 Music Video by Arcade Fire and Google

August 30, 2010 – 2:33 PM

Google launched an online collaboration today with Arcade Fire consisting of a music video made using Google street view and satellite imagery put to the music of Arcade Fire’s “We Used to Wait” using HTML5 coding tricks. Google is calling it “The Chrome Experience” showcasing their web browser’s excellent HTML5 support. The project uses the [...]

By michelle // Posted in Linear // Also tagged , , , // Comments (0)

VW’s Piano Staircase -The Fun Theory

December 23, 2009 – 1:00 PM

The Fun Theory is an experiential marketing campaign produced by VW to help make the connection between the importance of fun in everyday life and how fun can be a transformative power for improvement.   This translates well for VW since they have long established themselves as the ambassadors of driving fun, an everyday task easily [...]

By eric // Posted in Immersive // Also tagged , , , , // Comments (2)

The Civic Project: Musical Road

November 9, 2009 – 11:15 PM

DOOH experiences are often digital by definition but we have always appreciated analog types of interactive experiences that cause us to think about creative ways to express a story without screens and code.  This Honda Civic commercial has been airing for sometime but I reconnected with it recently because of another musical IOOH experience that [...]

By eric // Posted in Linear // Also tagged , , , , , // Comments (1)

Hard Rock Cafe Las Vegas Touch Experiences

October 28, 2009 – 2:55 PM

The Hard Rock Café in Las Vegas is huge – 42,000 square feet with over 900 seats. It’s totally over the top and fits right in with all that Vegas offers.  The thing most interesting about this flagship Café is its use of interactive touch-based activities to entertain their patrons. Hard Rock decided to leverage [...]

By eric // Posted in Linear // Also tagged , , , , // Comments (1)

A different kind of German engineering

September 21, 2008 – 6:09 PM

This blog is all about interactivity, of course. And at Operand we make interactive experiences that are generally built with digital technologies of one type or another. But we’re passionate about all kinds of interactivity and we like to remember that analog interactivity can be satisfying too.
I was reminded of just that today when my [...]

By josiah // Posted in Participatory // Also tagged , , , , , , , // Comments (0)