Tag Archives: online video

Boone Oakley all-video website

July 2, 2009 – 7:57 PM

Last summer I wrote here about the then-fairly-new feature of video annotations on YouTube. At the time, the Samsung “follow your instinct” campaign I talked about was the best example of what could be done with it, but that bar has been decidedly raised. June’s SOTM on theFWA is great little web site implemented completely [...]

By josiah // Posted in Linear, Observation // Also tagged , , , , , , // Comments (0)

MSN’s Portable North Pole message from Santa Claus

December 25, 2008 – 2:23 PM

The holiday season is an active time for interactive marketing and advertising. Here is a popular viral micro site which made its way around the mom community via email. Mothers are creating customized messages from Santa to their children that are very accurate to what the child is asking and preparing for Christmas. It’s a [...]

By eric // Posted in Observation, Participatory // Also tagged , , , , // Comments (4)

Is video REALLY going to take over the Internet?

September 19, 2008 – 4:30 PM

I just read this really interesting piece by Ian Lamont on The Industry Standard.  I’ve spoken here previously about the fact that video is NOT interactive, but is instead an inherently passive media. So I was happy to read sentences like this in Ian’s article:
Whether someone watches video on a television screen, or plays it [...]

By josiah // Posted in Linear // Also tagged , , , // Comments (0)

Samsung Interactive Video Story on YouTube

August 7, 2008 – 10:39 AM

OK, a couple of months ago YouTube introduced a new feature that allowed you to insert what they call “annotations” into videos. (I guess I’m a bit of a stickler for nomenclature, but I think annotations is a somewhat misleading name. Because while you can just add a text label or something, the coolest functionality [...]

By josiah // Posted in Linear // Also tagged , , , , , , , , , , // Comments (2)