Tag Archives: out-of-home

E-book Reader Wars

April 29, 2010 – 1:51 PM

The battle between e-book readers is heating up. TUAW reports that e-book reader manufacturers shipped more Nooks to Barnes & Noble than Kindles to Amazon in March. This could indicate that the Nook is overtaking the Kindle in popularity, however the numbers are not completely accurate since Barnes & Noble maintains a stock of [...]

By michelle // Posted in Linear // Also tagged , , , // Comments (0)

Electronic Paper used in Lancome Transit Campaign

February 26, 2009 – 3:56 PM

I’ve been wondering when electronic paper technology was going to become commercially viable enough to make inroads into the digital signage space. Looks like the answer is now.

According to BrandRepublic Asia, Lancome is using electronic paper as part of an OOH campaign in Tokyo introducing a new mascara product called Oscillation. The product’s innovation is [...]

By josiah // Posted in Observation // Also tagged , , , , , , , , , // Comments (2)

Interactive Movie Posters

January 6, 2009 – 1:53 PM

These interactive movie posters have been placed into train stations in Sao Paulo to promote the opening of the Twilight movie in Brazil. As you can see from the video, they are fairly rich in content and the interface has been well designed. The lessons of hugely successful touch platforms like the iPhone are clearly [...]

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Polo’s QR Code Ad Campaign

October 6, 2008 – 8:25 AM

Operand has designed and produced mobile shopping experiences for clients using WAP, SMS, MMS, etc so seeing QR codes on Polo’s ads makes me proud of the progress we have made, it’s a great way of connecting print and out of home with ecommerce. Here’s the way it works, Step 1: A person viewing this [...]

By eric // Posted in Participatory // Also tagged , , , , , , , // Comments (0)

Video Fire Truck

September 11, 2008 – 4:56 PM

I just saw this truck heading down 7th Ave. It’s a firetruck retrofitted with video screens. There were some people on it with video cameras, so evidently they are capturing video as well as displaying it. The content I saw was old footage of the trade center towers burning, which was on most news channels [...]

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