Tag Archives: SMS

Coraline Interactive Window

June 15, 2009 – 4:35 PM

This Digital Out of Home (DOOH) interactive experience was created in conjunction with the motion picture release of Coraline http://www.coraline.com. The  movie revolves around a girl who discovers an imaginary/parallel world from within the walls of her home. It’s definitely a creative idea that warrants a creative marketing approaching.  The DOOH experience takes place on the sidewalk [...]

By eric // Posted in Linear, Observation, Participatory // Also tagged , , , , , , , // Comments (0)

Special Agent OSO’s Text to Call

April 22, 2009 – 5:21 PM

I have young children who obviously have access to a lot of digital interactivity so I find it interesting to see what connects with them. My 4 year old (Lucas) always notices a dot com address and asks to go to the website when we get to a computer and my 2 year old (Marcus) [...]

By eric // Posted in Participatory // Also tagged , , , // Comments (0)

Order a Subway Sandwich via Text Message

January 22, 2009 – 3:49 PM

In another example of using pervasive mobile technologies (in this case SMS) to make simple tasks easier for customers, Subway has rolled out a great new program here in New York.

The process starts at the Subway Now website, where customers register and can save their preferences, including credit card info if they want to skip [...]

By josiah // Posted in Pervasive // Also tagged , , , , , , // Comments (0)

Big Brother Big Sister Interactive Print Advertisement

July 24, 2008 – 12:23 PM

I found this print ad for Big Brothers Big Sisters in a magazine and it caught my eye. Not because it was visually attractive but because it was slightly confusing. As you can see it attempts to trigger a mobile viral share event via your cell phone camera by encouraging the reader to take a [...]

By eric // Posted in Collective, Participatory // Also tagged , , , , // Comments (2)