Tag Archives: UK

Virtual Graffiti Walls

July 20, 2009 – 10:01 PM

Early last year, I posted here about Graffiti Research Lab and their work in creating a methodology for virtually tagging buildings using a green laser, a powerful projector, and some really cool software that they developed and then released as open source. That methodology is equally applicable to smaller scale rear projection systems that can be [...]

By josiah // Posted in Participatory // Also tagged , , , , , , , , , // Comments (2)

Cadbury’s Interactive Out of Home Interactive

April 5, 2009 – 4:10 PM

Digital Out of Home (DOH) and Interactive Out of Home (IOH) is a fast growing advertising segment that allows traditional Out of Home (OOH) installations to become more engaging through the use of interactive touch screens and dynamic digital displays.  This is a simple and effective example of how to convert a passive Observation based [...]

By eric // Posted in Observation, Participatory // Also tagged , , , , // Comments (1)

Alton Towers: Your Day RFID video capture system

January 19, 2009 – 2:49 PM

 
The UK theme park, Alton Towers has a premium serviced called Your Day www.yourday.biz that allows visitors to purchase an RFID wrist band transmitter  that is used to identify themselves throughout the park. When a visitor joins a ride an RFID antennae which reads their wrist band signal captures their unique identifier communicating with a database. [...]

By eric // Posted in Pervasive // Also tagged , , , , , , , , , // Comments (1)

Inamo – An(other) Interactive Restaurant

December 18, 2008 – 1:34 PM

Generally the clever use of interactive technologies by a brand serves predominantly a marketing function – increase the level of engagement that your customers have with your brand. But sometimes it can provide an operational efficency function as well. Think of airline ticket check-in kiosks. When you can implement technologies that both increase your sales [...]

By josiah // Posted in Immersive, Linear // Also tagged , , , , , , , , , , , // Comments (0)