Tag Archives: video

It is the Collaboration, Silly – Old Spice Success Explained

July 16, 2010 – 3:32 PM

Old Spice took the web by storm this week with their series of short videos where the Old Spice guy, Isaiah Mustafa, answers questions from various social networks such as Twitter. ReadWriteWeb has written an explanation of how  Weiden+Kennedy and Old Spice managed to create such a successful campaign in just a matter of a [...]

By michelle // Posted in Linear // Also tagged , , // Comments (0)

Mother’s Day Viral Video

May 10, 2009 – 5:18 PM

Mother’s Day is an opportunity to express your love and respect for the mothers in your life. This participatory website experience allows people to share their appreciation through the creation of a personalized video news clip that announces Mother of the Year. Watch this . The application allows you to “Make your favorite Mom(s) a [...]

By eric // Posted in Contributory // Also tagged , , , // Comments (1)

Virtual Mannequins

May 2, 2009 – 9:00 AM

It seems that 3M has been making the rounds of some trade shows in Europe with a Virtual Mannequin product that they are pushing for retail environments.  

Basically it’s a pre-recorded video of someone delivering a brand message that’s then rear projected onto an acrylic screen that’s been die-cut to the exact silhouette of the [...]

By josiah // Posted in Observation // Also tagged , , , , , , , , , // Comments (0)

GE’s Smart Grid website with Augmented Reality

February 28, 2009 – 5:07 PM

This FWA website of the month is GE’s Smart Grid.  This is a fun and intelligent website that is 50% product marketing and 50% environmental stewardship. The experience is crafted similar to a linear touch screen experience where each “page” starts with a narrated vignette that leads into an interaction mode allowing users to further [...]

By eric // Posted in Immersive, Participatory // Also tagged , , , , , , , , , , // Comments (0)

Sports Illustrated Swimsuit Website

February 16, 2009 – 2:03 AM

The Sports Illustrated Swimsuit issue always generates a lot of press for obvious reasons. I no longer follow it for those reasons (I can’t remember the last time someone was showing off the magazine or calendar) but I have become accustom to paying attention to the website as it develops into an alternative distribution channel [...]

By eric // Posted in Participatory // Also tagged , , , , , , , // Comments (3)