Old Spice took the web by storm this week with their series of short videos where the Old Spice guy, Isaiah Mustafa, answers questions from various social networks such as Twitter. ReadWriteWeb has written an explanation of how Weiden+Kennedy and Old Spice managed to create such a successful campaign in just a matter of a [...]
-
Tags
advertising ARG art Cannes Lions 2010 clothing digital signage Facebook fiducials gesture graffiti humor interactive art interactive restaurant iPhone IR japan kids London microsite Microsoft mobile multitouch museum music New York online video out-of-home personalization projection rear projection retail RFID self service SMS social media social networking Surface table touchscreen touch table touch wall train station UK video website -
Previous Posts
- It is the Collaboration, Silly – Old Spice Success Explained
- Senior Art Director Wins iPad Design Contest
- Schematic Touch Wall Demo
- Toyota iQ Font Wins Grand Prix at Cannes Lions
- Improv Everywhere Strikes Cannes Lions 2010
- Gatorade Replay
- Sneak Peek at Setup – Cannes Lions 2010
- Minority Report UI In Real Life
- Next Battleground – Your Television
- A Concept for Improving Facebook’s Privacy Settings Interface
-
Archives
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
-
Sites We Like
Subscribe
RSS Feed
Email